The pay-per-click landscape has taken a hammering in the past 18 months particularly for those who have made Google Adwords their main source of traffic generation.

There’s a suggestion the rash of new techniques, spying tools and “under the radar” software have only served to make the big “G” more aware of what’s being developed to help marketers get a jump on their opposition and adjust accordingly. Seems hardly fair does it - you stumble across a system that helps make your campaigns more viable and profitable only to have the “rug pulled from underneath you” as Google makes a major adjustment.

Some call it changing the rules, others call it spite but whatever it’s called, it just confirms the need to be on top of your game and on your guard every minute of your online working day. If you’re a PPC newcomer, you’ve got no hope. Heck, the most experienced adwords players on the planet are being caught off guard so what hope do you have.

Playing the PPC game can be a volatile one these days and for those of us trying to keep up with all the changes over the past couple of years, it’s also meant an extra grey hair or two and more frown lines appearing on our craniums.

PPC is an art form the Portal Feeder 2.0 training environment thrives on. How to get the most from your campaigns, tracking, keyword accumulation, testing and tweaking and finding the ads that give you your best ROI. It’s a monumental task when you do it manually but when you have a suite of tools which can automate the process then you’re well on your way to scoring a home run.

Landing pages became a big issue with Google Adwords more than a year ago and a well constructed landing page is worth it’s weight in gold. But just putting up a landing page just doesn’t cut it anymore and keeping the “Google Gods” happy is mighty important these days.

So how about if you could get your hands on a suite of PPC tools such as keyword tools, ad tracker tools, a projected return on investment tool and a big selection of carefully constructed landing page templates which just require you to add your information to.

It’s any wonder the members at Portal Feeder 2.0 gloat every time we come across them. The PPC basket of goodies mentioned above is just one small set of presents members will find in their Christmas stockings this year as part off their cheap Portal Feeder membership.

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